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Innovation at a Crossroads: Reflections from the 14th Annual ETP Forum

2 min readNov 25, 2025

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It was an incredible experience participating in this year’s ETP Forum, a gathering that truly sits at the intersection where innovation meets opportunity. As the event enters its 14th year, the backdrop could not be more impressive: with global Exchange-Traded Fund assets surpassing the $10 trillion mark, the energy in the room was palpable. It is fascinating to witness how this industry has evolved, bringing together the brightest minds — from asset owners to family offices — to address the demands of a market that is expanding at a breakneck pace. The Forum highlighted that while ETF launches are continuing briskly, deep insight is more critical than ever to navigate this growth.

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MODERATOR Matt Bucklin Founder | ExchangiFi PANELISTS Michael Prendergast Senior Vice President, ETF Senior Product Specialist | Ultimus Kip Meadows Founder & CEO | Nottingham Peter Shea Partner | Seward & Kissel Pawel Janus CEO & Head of Analytics | ETFbook

I had the distinct honor of moderating the panel ETF Legal & Share Class Structures: A Regulatory Crossroads. Navigating the current legal landscape is complex, but incredibly exciting. We dove deep into the surging interest in multi-share class models and the ripple effects of updated SEC guidance. Sharing the stage with industry experts Michael Prendergast (Ultimus), Kip Meadows (Nottingham), Peter Shea (Seward & Kissel), and Pawel Janus (ETFbook) provided a comprehensive look at how recent approvals and compliance issues, such as the Name Rule and the 351 ETF exchange are actively shaping the future of fund formation.

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ETF Legal & Share Class Structures: A Regulatory Crossroads

Leaving the forum, one thing is clear: we are at a pivotal moment in investment management. The shift toward more sophisticated structures and the democratization of access to diverse markets proves that we aren’t just watching an industry grow; we are watching it mature. Despite the regulatory hurdles, the path forward is paved with innovation, and it is a thrilling time to be part of the ETF ecosystem.

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Matt Bucklin
Matt Bucklin

Written by Matt Bucklin

President Credible. Principal Valley Cove Capital. Founder & CEO The Quit Company, Co-Founder Sense Relief, MBA Yale School of Management, BA Colby College.